Date: 2016may18 OS: Windows 8+ Q. Why is my regular program asking for Admin authorization to run? A. Believe it or not, Windows looks at the name of the .EXE (and other things). This is called "Installer Detection". Quoting from Microsoft's site:

Filename includes keywords like "install," "setup," "update," etc.

More info: https://technet.microsoft.com/en-gb/library/cc709628%28v=ws.10%29.aspx https://blogs.msdn.microsoft.com/uac/2006/01/13/identification-of-administrative-applications/